A new chapter is opening for Croatia’s tourism industry. United Airlines has announced the launch of seasonal direct flights between Newark (New York) and Split, starting in April 2026, marking a historic step for travelers heading to the heart of Dalmatia and the island of Hvar, where the combined efforts of the Hvar Tourist Board and the Croatian National Tourist Board’s New York office are clearly delivering outstanding results.
For years, travelers from the United States could only reach Croatia directly through Dubrovnik, while those heading to Split or the islands faced long and complex journeys involving multiple layovers and transfers. This often discouraged potential visitors, especially when neighboring destinations like Greece or Italy offered simpler connections.
With this new connection, that narrative changes entirely. The route will operate three times per week during the summer season, using a Boeing 767-300ER aircraft. United Airlines’ decision to expand beyond Dubrovnik highlights the growing demand for Central Dalmatia and reinforces Croatia’s position among Europe’s most desirable coastal destinations.
This development is more than just an additional flight. It represents a major boost to accessibility, making Hvar and the surrounding islands far more attainable for American travelers who previously faced logistical challenges. Shorter travel time, easier transfers, and fewer touchpoints make the entire experience smoother, transforming Hvar into a convenient yet exclusive destination for US visitors seeking authenticity, culture, and Mediterranean charm.
The Croatian National Tourist Board (CNTB) and its New York office have clearly played a key role in this achievement. Their consistent presence, strategic partnerships, and targeted promotional campaigns across the United States have successfully positioned Croatia as a must-visit Mediterranean destination. The timing of this new air route perfectly reflects the results of their focused work and long-term vision.
For local tourism stakeholders, especially in Hvar and Split, this is a call to action. Better connectivity will attract a new wave of American guests who tend to stay longer, explore more, and spend more. This is the moment to create tailored packages, luxury transfers, and curated itineraries that combine Split’s historical heritage with Hvar’s relaxed island lifestyle. The route opens the door to dual-destination travel concepts such as “New York – Split – Hvar – Dubrovnik,” appealing to travelers looking for a seamless Mediterranean journey.
To fully leverage this opportunity, coordination between airlines, ferry companies, and local transfer providers will be essential. Ensuring smooth and well-timed connections between Split Airport, ferry terminals, and private transfers to Hvar will enhance visitor satisfaction and strengthen the region’s reputation for hospitality and organization.
Beyond the practical benefits, the symbolic impact of this route should not be underestimated. For American travelers, direct flights often define how “reachable” a destination feels. Having Split listed among direct transatlantic destinations instantly elevates its profile, making it easier to include Croatia in travel plans and inspiring confidence among travel agents and tour operators across the US.
With United’s announcement, Croatia confirms its transformation from a hidden gem to a recognized European powerhouse in tourism. For Hvar, one of the most picturesque and culturally rich islands in the Adriatic, this is more than just a logistical upgrade – it’s an invitation for the world to arrive more easily and experience its beauty firsthand.
As 2026 approaches, all eyes will be on Split as it welcomes the first passengers stepping off a direct flight from New York. For them, Hvar will no longer feel like a distant paradise. It will be a short, elegant journey away.
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